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About UM Sports

We are UnMatched.

Who are we?

UM, formerly known as Urban Muscle, has been a trusted Australian-owned Sports Nutrition business since 2006. UM has grown from humble beginnings in a small home on Ada Street, Taringa, to a globally recognized health and sports nutrition enterprise.

Our Mission

We aim to empower, support, and fuel all individuals using innovative, science-backed health and fitness products.

Our Products

Accessible. Progressive. Science-driven.

Our passion for developing innovative, accessible, science-driven health and fitness products is matched by our relentless pursuit of knowledge, integrity, and progression, guaranteeing that each product we create is one that we proudly use and stand behind. We believe that what fuels your body should be as pure as it is powerful, so we prioritize natural, clinically proven ingredients and guarantee that all our products are gluten-free. Our whey protein powder range uses 100% grass-fed NZ Fonterra Whey, one of the highest-quality sources available.


Prioritizing honesty and integrity with all our products.

Our products are made under strict quality-controlled environments to meet government and sports industry standards. We take transparency seriously, so all our supplements conform to the rigorous guidelines of the Australian Sports Anti-Doping Authority (ASADA) and the World Anti-Doping Agency (WADA).


Our community is our purpose.

UM strives to be a transformative leader in sports and health nutrition, and our commitment extends beyond products; we are dedicated to inspiring and educating all members of our community to cultivate a global movement towards an empowered, well-informed society where optimal health is within everyone's reach.

Our Vision

Create positive change that is accessible to all.

UM envisions a world where every person, irrespective of age, gender, or fitness level, is equipped to achieve their ultimate health and fitness potential.